About Us

The Rise and Root Co. was founded by two friends — Melissa from Louisiana and Sarah from Arizona — who share a passion for helping businesses grow with purpose, organization, and creativity. What started as a vision between two women in different states quickly blossomed into a dynamic partnership that bridges Southern hospitality with Southwestern grit.

We believe success starts with strong roots — the systems, strategies, and support that allow a business to rise confidently. That’s why we built The Rise and Root Co. to be a one-stop solution for virtual assistance, administrative operations, marketing management, and tech support.